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Lemon Tree Hotels to consolidate its presence in UAE

first_imgLemon Tree Hotels has divulged its plans of establishing eight properties in the UAE within the next three years. The midscale hotel operator is eyeing hotels and serviced apartments in Abu Dhabi, Fujairah and Dubai, expecting to open its first property.Rattan Keswani, Deputy Managing Director, Lemon Tree Hotels, explained, “You go where your customer goes, or where the demand will be created, and it is the spending power of Indians that we are trying to harness. Moreover, most of the development here is in upscale categories and although a larger number of travellers are in the midscale sector, nobody is filling the gap.”Lemon Tree has already stepped into the Middle East, with a partnership sealed with Sydney-based real estate company Raine and Horne to open properties in Saudi Arabia and Qatar, banking on the same for its growth in UAE.Sanjay Chimnani, Managing Director, Raine and Horne, further talked about opportunities in several Dubai neighbourhoods, including Jaddaf, Business Bay, City Walk, Al Barsha, Jumeirah Lakes Towers, Jebel Ali and Jumeirah Village Circle.The hotel group also plans to expand in Sri Lanka and Thailand.last_img read more